History[ edit ] Frooti was launched in a green rectangular Tetra Pak as a ready-to-serve mango drink. Although it wasn't the first mango drink, Frooti quickly acquired a large market share. The packaging played a major role behind its success, since it could be carried easily and conveniently.
After pursuing a degree in economics he started his career as a creative artist at an advertising agency.
In his career spanning almost two decades, he won 12 National and many International awards. Ghosh died on 30 May in Kolkata after a heart attack.
His father, Sunil Ghosh, was a documentary film maker and painter. He was particularly noted for composing succinct, appealing one-liners and slogans for ad campaigns in Bengali during the s. At the time, the trend in Kolkata was to translate all-India advertisement campaigns originally composed in English and Hindi into Bengali.
Ghosh won recognition for his ability to initiate campaigns in Bengali. Among his noted ad campaigns were 'Sharad Samman' and 'Bongo Jiboner Ango' for the antiseptic ointment, Boroline, and others for Frooti, the largest-selling mango drink in India.
Some commentators noted that his power to appeal to consumers through ad campaigns helped make his films appealing to wider audiences, particularly to middle class Bengalis. InRituparno got his first break in documentary film when his own agency, Tele-Response, a member of the Response family of companies, was commissioned to make a documentary on Vande Mataram for Doordarshan.It was a special drink, a special launch and who knows, one day we might bring it back.
My marketing idol There are many great marketing minds around the world that inspire me.
14 Iconic Taglines From Popular Indian Advertisements. Home News india world sports weird. Technology News Apps Science And Future. Frooti was probably one of the most important parts of our childhood, and this slogan was always at the tip of our tongues.
After all, Thums Up was the "cool kids" drink. 5.
Mentos: Dimag Ki Batti Jala. Jan 04, · Background: Frooti is India's legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. In one of the pictures, Aditya and Deepika are seen sipping on what looks like a Frooti, a popular mango drink from back in the days.
On the film front, the controversies keep on towering around Deepika’s upcoming film, Padmavati. Earlier today, a body was found hanging in the Nahargarh Fort with anti-Padmavati slogans scrawled on nearby stones.
No provision in Constitution to deal with slogans against India: GoI Comments Off on Parle Agro launches Frooti Fizz. Frooti has been the pioneer in the fruit drinks segment and today.
Manufacturing The group is engaged in manufacturing Mango Drink (Frooti), Appy Fizz (carbonated) & Bailley Packaged Drinking Water as a Franchisee of World Renowned Parle Agro Private Limited. GAINING KNOWLEDGE ABOUT THE SALES &DISTRIBUTION SYSTEM AND MARKET SHARE O FROOTI IN CONSUMER MARKET: READING ABOUT THE MARKET WAS THE FIRST STEP.