You need proper training, established operational procedures, and a creative marketing plan, before you open. These may be more important to a successful opening than menu design or table and chair selection.
We partnered with hospitality consultant Alison Arth to share tips, stories, and best practices from the best in the business think the groups of Daniel Boulud and Danny Meyer, plus restaurateurs Gavin Kaysen and Aaron London.
It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: The goal is for the reader to keep turning the page.
Concept Describe your restaurant concept and get the reader excited about your idea. Define clearly what will be unique about your restaurant.
Incorporate your logo and mock up a formatted menu design tap a designer for help if needed. Your sample menu should also include prices that are based on a detailed cost analysis.
Service This section is most relevant for fine-dining concepts, concepts that have a unique service style, or if you have particularly strong feelings about what role service will play in your restaurant.
Will your restaurant have counter service designed to get guests on their way as quickly as possible, or will it look more like theater, with captains putting plates in front of guests simultaneously?
Management Team Write a brief overview of yourself and the team you have established so far. Most independent restaurant investors are in this for more than just money, so giving some indication of what you value and who you are outside of work may also be helpful.
Design Incorporate some visuals. Create a mood board that shows images related to the design and feeling of your restaurant. Planning on cooking in a wood-burning oven? Target Market Who is going to eat at your restaurant?
Market Overview Address the micro and macro market conditions in your area. At a macro level, what are the local and regional economic conditions? At a micro level, discuss who your direct competitors are. If not, convey that you have a solid plan in place to generate attention on your own through social media, your website, and media connections.Free Restaurant Business Plan Templates in Word Excel and PDF Formats.
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